Plan, market, budget for and run business events of all kinds on this Business Management with Events degree. With your specialism in events management, you’ll become a highly employable event organiser in a fast-growing business sector.
Join the events industry - worth £42.3 billion to the UK economy - and work with corporate events planners and agencies who are forecasting a big increase in employment opportunities.
You’ll learn how to organise, market, budget for and execute business events. With your specialism in events management (which also applies to tourism), you will become highly employable across many different types of organisations. This also includes digital events across a variety of platforms.
We put employability at the forefront. By going beyond the classroom and working on projects such as This includes the Innovation for Global Growth event, a unique opportunity for you to test your employability skills with real organisations. You'll gain a greater understanding of the realities of work, and enhance your CV at the same time. Alongside this, there are work placements and you can apply to study abroad.
By the time you graduate you'll have all the knowledge and transferrable skills needed to thrive in today's work environment. So whether your ambition is to start your own business, or work for someone else, your skills and expertise will be relevant all over the world.
You can tailor your studies to suit your interests and career plans.
This flexible degree is part of a larger portfolio of 12 courses covering business, accounting, law and marketing.
Abertay is widely regarded as THE place to come for high quality teaching. But don't take our word for it:
Scotland's Top Modern University - Student Satisfaction (National Student Survey 2023).
UK University of the Year 2021 - Teaching Quality (The Times/Sunday Times Good University Guide).
UK Top 10 - Student Satisfaction & Teaching (Guardian Good University Guide 2021).
Graduates from our business school have enjoyed graduate trainee success in organisations such as BT, while others have gone on to work for household names such as:
Rolls Royce
Alliance Trust
Scottish Government
NCR
Atlas Copco
Scottish and Southern Energy (SSE)
The roles our graduates have taken range from Human Resource Manager, Project Planning and Risk Officer, Business Analyst and CEO of their own company.
Our academics will provide advice and full support about transferring, and help you choose your modules as you progress through the years.
Your chosen specialism will be reflected in your degree title e.g. BA (Hons) Business Management with Events Management - or if you choose not to specialise, you will graduate in BA (Hons) Business Management.
Transferring between the courses is straightforward, so only apply for one of them.
Sponsored by IBM, this UK-wide initiative means you will compete in teams against other UK universities. Your challenge is to find the best solution to a social enterprise problem through simulation activities. We've had five teams in the final over the past nine years!
Entrepreneurial Brains Made on Campus (EBMC)
Working in association with Stuttgart Media University in Germany, students identify a social or economic challenge and find a solution which they then present back to former students and industry professionals. The top teams are invited to Germany to participate in the final.
You'll be asked to come up with solutions to real business problems set by organisations from a range of business sectors.
Working in small teams, you'll apply your knowledge to practical business problems, before pitching your solution back to the company.
In many of your modules you'll be encouraged to take part in entrepreneurial initiatives, to help you gain additional experience of team work and industry exposure. This is also a great opportunity to work with students from other degree courses.
The Faculty of Design, Informatics and Business has a rich history of working with employers from a range of backgrounds at all levels of study.
The pinnacle of this is the Innovation for Global Growth (IGG) event, giving you the opportunity to test your skills with significant industry, commerce and public sector employers.
Previous client organisations included Heineken, NCR, The Eden Project, RBS, Enterprise Rent-A-Car, NHS Scotland, Social Security Scotland, Harris Tweed and Thorntons Law firm.
All Abertay students have access to Adobe Express, empowering you to enhance digital skills with industry-leading tools.
In late 2024, Abertay proudly became the first institution in Scotland to achieve the designation of Adobe Creative Campus.
The Adobe Creative Campus programme is an initiative involving a select group of colleges and universities dedicated to empowering staff and students across all disciplines with essential digital skills for success in both the workplace and the classroom.
It’s flexible
Tailor what you study to suit your own interests and career aspirations. This degree is part of a larger portfolio of 12 courses covering business, accounting and marketing.
The first two years covers a common curriculum including the basics of business, accounting, and marketing meaning there’s the flexibility to swap between all of or some of the courses depending on when you join.
The course options within the Business Management stream are:
Joining us in Year 1: You can choose to specialise within business management, add one of the extra subjects above to it, or even move to a marketing or accounting course in year 2. In year 3 you can still move within any of the courses in the Business Management stream.
Joining us in Year 2 or 3: You can transfer within the Business Management stream at the start of both years, except for Business Management with Law.
Shape your own learning journey
Our academics will provide advice and full support about transferring, and help you choose your modules as you progress through the years.
Your chosen specialism will be reflected in your degree title e.g. BA (Hons) Business Management with Analytics - or if you choose not to specialise, you will graduate in BA (Hons) Business Management.
Transferring between the courses is straightforward, so only apply for one of them.
Learning and Assessment
You’ll be assessed via a combination of methods:
Portfolio projects
Presentations
Examinations
Group work
Simulations
Work assessments.
We also have international partner institutions, from the US to Asia, and all stops in between, where you can study in English for a term or a year. This is an excellent opportunity to boost your CV, as it shows your willingness to experience different cultures and methods of working.
Please note: All applicants must have passes in English and Maths, Application of Maths or Lifeskill Maths - National 5 grade C or GCSE grade C/4 or equivalent. National 5 ESOL is accepted in lieu of National 5 English. Higher Application of Maths at grade C accepted.
Below are the literate subjects we accept for entry on this course:
One of the following: Business Management; Classical Studies; Economics; English; ESOL; Geography; History; Media Studies; Modern Studies; Philosophy; Politics; Psychology; Religious, Moral and Philosophical Studies; Sociology
If there is a subject that does not appear, please contact our Admissions Office (admissions@abertay.ac.uk) who will be able to confirm whether or not it would be considered for entry.
Please visit our College Qualifications pages for suitable College courses.
See information about studying and applying to Abertay for International students.
| Qualification Type | Grade Requirements | Essential Subjects |
| Higher (standard entry) | BBBC | None |
| Higher (minimum entry) We may make you an offer at the minimum entry grades if you meet the criteria. Find out if you're eligible for minimum entry (see below). | BBC | None |
| A-Level | CCC | None |
| T Level | C or higher | in Core Component in one of the following:- Education & Early Years, Legal Services, Finance, Accounting, Management & Administration or Agriculture, Land Management & Production |
| Irish Highers | H3H3H3H3 | None |
|
International Baccalaureate Diploma Based Programme (IBDP) |
27 Points | None |
|
International Baccalaureate Career-related Programme (IBCP)
|
We encourage applications with the IBCP but understand that your combination of qualifications may differ depending on where you are studying. |
We accept the International Baccalaureate Careers-related Programme (IBCP). Any subject requirements must be met as per our published IB Diploma requirements. |
| BTEC Extended Diploma | MMM | Business (all pathways), Enterprise & Entrepreneurship, IT (Business), Travel & Tourism |
| SQA HNC | C | Our College Qualifications pages list approved HNC courses |
| AHEAD | - | Successful completion of the relevant stream of our AHEAD programme |
| SWAP Access | BBB | Access to (one of the following):- University Study, Community, Education & Humanities, Arts & Social Science and Primary Teaching, Languages with Business, Languages, Arts & Social Science, Humanities & Primary Education, Arts & Humanities, Humanities, Humanities (Teaching), Degree Studies |
| Qualification Type | Grade Requirements | Essential Subjects |
| Advanced Higher | BBB | Business Management plus one other literate subject |
| A-Level | BBB | Business Studies plus one other literate subject |
| BTEC Extended Diploma | DDD | Business, Business (Management) or Business (Marketing) |
| SQA HNC | C | Our College Qualifications pages list approved HNC courses |
| SQA HND | C | Our College Qualifications pages list approved HND courses |
| BTEC HNC | D | Business |
| International Baccalaureate Career-related Programme (IBCP) | See next column | If you are taking HNC/HND with one or more Higher Levels IB subjects, your offer will be similar to our BTEC + A Level offer (see 'BTEC National Diploma / Diploma') but with an HL requirement of 6 for A, 5 for B, or 4 for C. |
| Qualification | Grade Requirements | Essential Subjects |
| SQA HND | CC | Our College Qualifications pages list approved HND courses |
| BTEC HND | D | Business |
|
International Baccalaureate Career-related Programme (IBCP) |
See next column | If you are taking HNC/HND with one or more Higher Levels IB subjects, your offer will be similar to our BTEC + A Level offer (see 'BTEC National Diploma / Diploma') but with an HL requirement of 6 for A, 5 for B, or 4 for C. |
All modules shown are indicative and reflect course content for the current academic year. Modules are reviewed annually and may be subject to change. If you receive an offer to study with us we will send you a Programme document that sets out exactly which modules you can expect to take as part of your Abertay University degree programme. Please see Terms and Conditions for more information.
If you have the potential and motivation to study at university, regardless of your background or personal circumstances, we welcome your application.
We understand some people have faced extra challenges before applying to university, which is why we consider the background in which your academic grades have been achieved when making an offer.
If you expect to receive passes in three Scottish Highers (grades A-C) and have...
been in care, or are a young carer yourself
attended a school or lived in an area where not many people go to university
are eligible for free school meals
are a young person estranged from your family
are a government-recognised refugee or have asylum seeker status
are a registered pupil with sustained engagement in a targeted aspiration-raising programme such as LIFT OFF, LEAPS, FOCUS West or Aspire North
... we encourage you to submit an application.
The course fees you'll pay and the funding available to you depends on factors such as your nationality, location, personal circumstances and the course you are studying.
More information
Find out about grants, bursaries, tuition fee loans, maintenance loans and living costs in our undergraduate fees and funding section.
We offer a range of scholarships to help support your studies with us.
As well as Abertay scholarships for English, Welsh, Northern Irish and international students, there are a range of corporate and philanthropic scholarships available. Some are course-specific, many are not. There are some listed below, or you can visit the Undergraduate scholarship pages.
A scholarship for prospective undergraduate Business students applying from England, Wales or Northern Ireland.
Two £1,000 awards for students who have overcome challenges to attend university.
This is an award of up to £12,000 for prospective international undergraduate students.
Meet some of our graduates and find out what they've gone on to do.
Katie MacDonald is a Business Graduate at Babcock International Group.
The Discover Uni dataset (formerly Unistats) is an official source of information about higher education. It collates comparable information in areas students have identified as important in making decisions about what and where to study.
We're keen to offer help to Ukrainian students who may wish to transfer from their existing institution in Ukraine or to register with us as new students for intake in September. There will be no tuition fees charged for the duration of the degree programme, as those with refugee status are treated as ‘Home/Scottish’ students and will also have access to the Student Awards Agency for Scotland bursary and student loans. Our Recruitment Team can help guide applicants.
Talk to lecturers, engage with current and past students, and see our perfect city centre campus.
Our undergraduate prospectus is a great read if you are thinking about doing your degree at Abertay.
Everything you need to apply from UCAS deadlines to entry requirements.
Get all of your questions answered: call us, email us or chat online. We are here to help!
